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Total views across all your videos this month
Select your niche to auto-fill CPM
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Monthly AdSense (RPM)
$0
After YouTube's 45% cut
Your RPM
$0
Revenue per 1,000 views
Per 1 Million Views
$0
At your current CPM
Annual Estimate
$0
Based on your monthly view rate
How YouTube Calculates Creator Revenue
YouTube uses two key metrics: CPM (Cost Per Mille — what advertisers pay per 1,000 ad impressions) and RPM (Revenue Per Mille — what you actually receive per 1,000 views). YouTube keeps approximately 45% of ad revenue, so your RPM is roughly 55% of your CPM.
Formula: RPM = CPM × 0.55 × monetization rate — Not every view serves an ad. Your effective monetization rate is typically 70–90%.
Average YouTube CPM by Niche (2026)
| Niche | Avg CPM | Your RPM | Per 1M Views |
|---|---|---|---|
| Personal Finance | $15–$30 | $8–$17 | $8,000–$17,000 |
| Tech & Software | $8–$18 | $4–$10 | $4,000–$10,000 |
| Health & Wellness | $6–$14 | $3–$8 | $3,000–$8,000 |
| Education | $5–$10 | $3–$6 | $3,000–$6,000 |
| Gaming | $2–$5 | $1–$3 | $1,000–$3,000 |
| Entertainment/Vlogs | $1–$4 | $0.55–$2.20 | $550–$2,200 |
Factors That Affect Your YouTube Earnings
- Audience geography: US/UK/Canada viewers generate 5–10× more revenue than South Asian markets.
- Video length: Videos over 8 minutes unlock mid-roll ads — the biggest single driver of per-video income.
- Seasonality: Q4 CPMs are 30–80% higher due to holiday advertiser spend.
- Ad formats enabled: Non-skippable and bumper ads increase total impressions per view.
Want to understand the numbers?
Read our free in-depth guide explaining exactly how this platform pays creators.