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Advertisers pay this per 1,000 ad impressions
% of views that serve an ad (typically 70–90%)
Gross Ad Revenue
$0
Before YouTube's 45% cut
Your RPM
$0.00
Net per 1,000 total views
Net Earnings (You Keep)
$0
55% of gross ad revenue
Annual (×12)
$0
If this is your monthly view rate
CPM vs RPM — What's the Difference?
CPM (Cost Per Mille) is what advertisers pay YouTube for every 1,000 ad impressions on your content. It's the gross rate — before YouTube takes its share.
RPM (Revenue Per Mille) is what you actually receive per 1,000 total video views — after YouTube's 45% cut and accounting for the fact that not every view serves an ad.
Key formula: RPM = CPM × 0.55 × monetization rate
Example: $10 CPM × 0.55 × 0.80 monetization = $4.40 RPM
Why Your Monetization Rate Matters
- Ad blockers reduce your effective monetization rate
- Viewers who skip ads immediately don't generate full revenue
- Non-monetized content (music, copyright claims) earns nothing
- Most channels see 70–85% monetization rates in practice
Want to understand the numbers?
Read our free in-depth guide explaining exactly how this platform pays creators.