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Your Base Rate
$0
Per sponsored integration
Engagement Adjusted Rate
$0
After engagement premium/penalty
Monthly (2 deals)
$0
At 2 sponsorships per month
Annual Sponsorship Income
$0
Based on 2 deals/month × 12 months
How to Price Your Influencer Sponsorships
Influencer rates are not set by platforms — they're negotiated directly between creators and brands. The standard industry formula is $100 per 10,000 followers, then adjusted for engagement rate, niche, platform, and content format.
Key principle: engagement quality beats follower quantity. A 50K account with 8% engagement commands higher rates than a 500K account with 0.5% engagement.
Rate Multipliers by Factor
| Factor | Low Multiplier | High Multiplier |
|---|---|---|
| Engagement rate | 0.3× (under 1%) | 2× (10%+) |
| Niche (Entertainment vs Finance) | 1× | 3× |
| Platform (TikTok vs YouTube) | 0.7× | 1.2× |
| Brief mention vs dedicated content | 0.25× | 1× |
Want to understand the numbers?
Read our free in-depth guide explaining exactly how this platform pays creators.