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Feed Post Rate
$0
Per sponsored feed post
Reel Rate
$0
Reels earn ~30% more than feed posts
Story Rate
$0
Per sponsored Story set
Monthly Earnings
$0
At your selected posts per month
How Instagram Influencer Rates Are Set
Instagram doesn't pay creators per view the way YouTube does. Income comes from brand partnerships — and rates depend on follower count, engagement rate, niche, and content format.
Industry baseline: $100 per 10,000 followers — then adjust based on engagement rate and niche. High engagement can double or triple your base rate.
Sponsored Post Rates by Follower Tier (2026)
| Tier | Followers | Feed Post | Reel | Story |
|---|---|---|---|---|
| Nano | 1K–10K | $50–$500 | $75–$750 | $25–$200 |
| Micro | 10K–100K | $300–$2,000 | $500–$3,000 | $150–$800 |
| Mid-tier | 100K–500K | $1,500–$8,000 | $2,000–$12,000 | $600–$3,000 |
| Macro | 500K–1M | $5,000–$20,000 | $8,000–$30,000 | $2,000–$8,000 |
| Mega | 1M+ | $15,000–$100K+ | $25,000–$150K+ | $5,000–$25,000 |
Want to understand the numbers?
Read our free in-depth guide explaining exactly how this platform pays creators.