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Including saves gives a more complete engagement picture
Standard Engagement Rate
0.00%
(Likes + Comments) ÷ Followers × 100
Extended Engagement Rate
0.00%
Includes saves — preferred by brands
Benchmark for Your Tier
—
Average for your follower count
Your Rating
—
Vs. industry benchmark for your tier
What Is Instagram Engagement Rate?
Engagement rate measures how actively your audience interacts with your content. It's the single most important metric brands check before agreeing to a sponsorship — often more important than raw follower count.
Standard ER = (Likes + Comments) ÷ Followers × 100
Extended ER adds saves and shares for a more complete view.
Engagement Rate Benchmarks by Follower Tier
| Account Size | Average ER | Good ER | Excellent ER |
|---|---|---|---|
| Nano (1K–10K) | 5–10% | 8%+ | 12%+ |
| Micro (10K–100K) | 3–6% | 5%+ | 8%+ |
| Mid-tier (100K–500K) | 1–3% | 2.5%+ | 4%+ |
| Macro (500K–1M) | 0.5–2% | 1.5%+ | 2.5%+ |
| Mega (1M+) | 0.3–1% | 0.8%+ | 1.5%+ |
Want to understand the numbers?
Read our free in-depth guide explaining exactly how this platform pays creators.