What brands pay to advertise on podcasts — and how to price your show's inventory.
Podcast advertising is one of the highest-ROI channels in digital marketing, with consistently strong purchase intent among listeners. Here's what brands pay and how to price your show's ad inventory in 2026.
| Niche | Pre-Roll | Mid-Roll | Post-Roll |
|---|---|---|---|
| Business & Investing | $25–$50 | $40–$70 | $15–$30 |
| Technology | $20–$45 | $35–$60 | $15–$25 |
| Health & Fitness | $18–$35 | $28–$50 | $12–$22 |
| True Crime | $15–$30 | $25–$45 | $10–$20 |
| Comedy | $12–$25 | $18–$35 | $8–$15 |
CPM method: Rate = (Monthly Downloads ÷ 1,000) × CPM
Example: 25,000 monthly downloads × $30 mid-roll CPM = $750 per episode
Flat rate for smaller shows:
| Monthly Downloads | Flat Monthly Rate |
|---|---|
| 5,000–10,000 | $200–$800 |
| 10,000–50,000 | $500–$5,000 |
| 50,000+ | $3,000–$30,000 |
Calculate your podcast advertising revenue based on your download count and ad load.
🎙 Calculate My Ad Revenue →Use our free calculator to estimate your potential income based on your numbers.
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Podcast advertising rewards niche authority over raw download counts. A finance show with 10,000 downloads earns more per episode than a general comedy show with 50,000 — because the audience is worth more to advertisers. Price accordingly.
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