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Typically 1 pre-roll + 1–2 mid-rolls
Revenue per Episode
$0
At your CPM and ad load
Monthly Ad Revenue
$0
Across all episodes this month
Annual Ad Revenue
$0
Based on your monthly episode output
With Patreon (1% convert @$8)
$0
Ads + estimated Patreon income combined
How Podcast Advertising Revenue Works
Podcast advertising uses a CPM model (Cost Per Mille) — brands pay per 1,000 downloads per episode. Mid-roll 60-second reads typically earn 30–50% more than pre-roll spots.
CPM formula: (Downloads ÷ 1,000) × CPM × Ad Slots = Revenue per episode
Example: 25,000 downloads × $30 CPM × 2 ads = $1,500 per episode
Podcast CPM Rates by Niche (2026)
| Niche | Pre-Roll CPM | Mid-Roll CPM |
|---|---|---|
| Business & Finance | $25–$50 | $40–$70 |
| Technology | $20–$45 | $35–$60 |
| Health & Fitness | $18–$35 | $28–$50 |
| True Crime | $15–$30 | $25–$45 |
| Comedy | $12–$25 | $18–$35 |
Want to understand the numbers?
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