CPM, RPM, and real earnings data for every niche — so you know exactly what your views are worth.
The short answer: YouTube pays between $3 and $6 per 1,000 views on average through its RPM (Revenue Per Mille) model. But that average hides enormous variation — a finance channel might earn $15 per 1,000 views while a gaming channel earns $2.
Key distinction: CPM is what advertisers pay YouTube. RPM is what you, the creator, actually receive — roughly 55% of CPM after YouTube's revenue share.
| Niche | Average RPM | Earnings per 1M views |
|---|---|---|
| Personal Finance | $10–$25 | $10,000–$25,000 |
| Legal / Law | $9–$20 | $9,000–$20,000 |
| Tech & Software | $6–$15 | $6,000–$15,000 |
| Health & Wellness | $5–$12 | $5,000–$12,000 |
| Education | $4–$10 | $4,000–$10,000 |
| Gaming | $2–$5 | $2,000–$5,000 |
| Entertainment / Vlogs | $1–$4 | $1,000–$4,000 |
YouTube splits ad revenue with creators at roughly a 45/55 ratio — you keep 55%. Your RPM is calculated as:
RPM = (Total Estimated Revenue ÷ Total Views) × 1,000
Not every view earns revenue — only views where an ad was successfully served count toward your RPM. Ad blockers, skipped pre-rolls, and non-monetized content all reduce your effective rate.
| Views | Low RPM ($2) | Avg RPM ($5) | High RPM ($12) |
|---|---|---|---|
| 10,000 | $20 | $50 | $120 |
| 100,000 | $200 | $500 | $1,200 |
| 500,000 | $1,000 | $2,500 | $6,000 |
| 1,000,000 | $2,000 | $5,000 | $12,000 |
| 10,000,000 | $20,000 | $50,000 | $120,000 |
Enter your view count and estimated CPM to see your projected AdSense earnings instantly.
▶ Try the YouTube Calculator →AdSense is rarely the whole picture. A well-monetized channel at 500K subscribers might earn:
| Income Source | Monthly Estimate |
|---|---|
| AdSense (RPM-based) | $2,000–$6,000 |
| Brand Sponsorships | $5,000–$25,000 |
| Channel Memberships | $300–$2,000 |
| Affiliate Marketing | $500–$3,000 |
| Merchandise | $200–$2,000 |
Use our free calculator to estimate your potential income based on your views and niche CPM.
📈 Try the YouTube Money Calculator →Free tool · No sign-up required · Instant results
Understanding CPM and RPM is the foundation of YouTube income strategy. Focus on niche, audience geography, and adding multiple revenue streams beyond AdSense to maximize your channel's earning potential.
Try the Calculator →